Within these five categories there are endless possibilities if you choose contextual advertising. In this article, we take a closer look at the five areas and the opportunities they offer for different industries.
Saving is something that’s high on the list of New Years resolutions. It’s also a topic that provides excellent opportunities with relevant visibility for advertisers such as banks, equity banks, savings apps, and other personal finance services.
What’s important to remember for other players is that saving isn’t just about finances. It’s also about dreams! Everything you want to save for, such as travel, concerts, and not least all the other social experiences we’re longing to get back to when the pandemic is over. Other things that we also often dream about are a new home, a new kitchen/bathroom, a summer home, or perhaps a new car.
A lot is written about these topics in the major editorial media at this time of year. And this offers significant opportunities for context for very many industries.
Working out is another New Year resolution that peaks around this time. This year, just like last year, and almost every year before that, many people see the new year as a unique opportunity to start taking exercise. People set out with high ambitions, reading page after page about different types of training and how to achieve their goals the fastest way. This provides great opportunities for relevant advertising for gyms, various sports chains, shops selling outdoor equipment, and other things relevant for the season.
Perhaps this is obvious, but let’s dive a little deeper into the topic of exercise and see what other advertising opportunities there are.
If you’re going to advertise products or activities within sport, outdoor activities, or exercise, there are several other contexts you can benefit from. Skiing and alpine equipment fits perfectly into articles about ski resorts, good weather forecasts, powder snow, or newly-prepped ski trails.
Another good tip if you want to reach the target group that’s interested in woolen undergarments and outdoor clothing is to advertise in articles about cottages, hiking tips, nature, and wildlife. If you’re running ads for sports drinks, protein powder, or protein bars, use the tips above!
Diet and weight loss:
In addition to exercise, a great deal is written about different types of diets, dietary advice, and healthy recipes. There are extensive opportunities for all actors within health food, everyday consumer goods, weight reduction programs, food supply services, and grocery boxes, among others.
If you want to promote organic and locally produced food, there are many opportunities for good, relevant visibility.