At Kobler, we never settle. We have some of the best people who are constantly working to develop the Kobler platform, keeping it always equipped to challenge behavioural advertising. Our goal is to continue to lead the way in 3rd generation contextual marketing.
In the near future, there will be several new improvements and launches in the platform.
First up is the "PlanningTool" - the new campaign tool with many new and exciting features.
- With the Planning Tool, you can easily plan and optimize your campaigns with greater precision. The tool increases the relevance and volume of your campaigns.
Look forward to an even better user experience!
In connection with the launch of the Planning Tool, we have made both technical and visual changes to the entire Content Target page. This is because everything is connected and all the actions you take in the different modules on the page will affect the end result.
In this article, we guide you through the new Content Target page step by step, showing you the Planning Tool and the most important things you need to know about the new features.
How to use the Planning Tool
The next time you log into the platform and on to Content Target, you will immediately see several changes. We recommend following the workflow described below to get the best results for your campaign.
Step 1 Content Target information
- Start by giving your Content Target a suitable name so that it will be easy to find later.
- Choose your focus (KPI) for your campaign.
Your selected focus enables us to help you achieve a better result.
- We have our own workflow guide that shows you the most important steps, as well as support texts along the process. More information can be found on our support pages.