K-labelling of Advertisements
Effective and Sustainable Advertising
Kobler-ads are all labelled "K" to show that they are placed using the Kobler method: Effective without personal data and editorially independent of the media.
Online advertising has long been associated with the slightly uncomfortable feeling of being watched and commercially pursued. For instance, you might be searching for a car, and then suddenly, every website you visit afterwards shows ads about cars.
When companies collect your personal data, everyone becomes a target for their ads. But the truth is nobody likes to be stalked! That is not good marketing, and that is something we at Kobler do not want to be a part of.
"K" means Smart Advertising
Smart advertisers do things differently, sharing their message at the right time and place. When placing ads in the right editorial context, you reach your target audience without the use of personal data.
For example, if you want to advertise for plane tickets, place your ads where people read about holidays and travel. It is as simple as that.
«K» means Quality
The technology we've developed helps make online advertising more relevant.
A survey by YouGov shows that as opposed to ordinary marketing:
- 30% more people remember who the advertiser is
- 57% more people like the ad
- 70% more people feel they are in the target group
- 85% more people like the advertiser
«K» means a Creative Platform
The "K" in the corner of the Kobler ad shows a connection between the article people are reading and the message you want to give. Most people don't care about ad technology and publishing tools. However, they love content that naturally merges in context and floats naturally.
Do you want to explore your possibilities with contextual advertising?
Do you have questions? Wonder how to start using contextual marketing? Contact one of our advisers!