Pacing lets you administer your budget over the course of your campaign, and provides you with a more uniform distribution of advertising costs.
We bid on advertising space on the most relevant articles. Some days there will be many bids for highly relevant articles, and on other days there are fewer bidders, because there are fewer relevant articles.
With Always On, Kobler automatically controls your bid, so you get maximum output from your advertising budget. You pay more for the articles the system considers are more relevant to you, and less for those that aren’t as relevant.
Many people are used to taking a campaign level view of their contextual advertising. It is easy to forget that you only get visibility when someone actually reads the article the ad relates to. To ensure you spend the most money on the best ad spaces, it’s time to implement an Always On campaign approach.
Always On is a way of marketing that involves a constant relevant ad flow that creates genuine value for your potential customers. Let’s have a look at an example:
Let’s say you are advertising for children’s insurance, which isn’t a subject the media write about often. When a relevant article is then published, it’s worth paying more for that advertising spot. You pay more to be seen by a receptive target group, and your campaign will be more profitable.
If you have any questions regarding Always On, please contact us!