Everything we see or hear affects us in some way, be it big or small. Some things catch our attention and make us stop, while other things just swish by. In fact, on average we scroll a whole 90 metres every day – and that means it goes fast! To make somebody halt and spend time looking at your ad, you need to give them a good reason and it must happen at lightning speed.
This is where visuals play an important role. You need to set your creativity free – don’t forget that the sky is the limit!
Whether or not you are the creative type yourself, or if you get help with it, visuals are something you should pay careful attention to. It is proven that:
- 90% of everything the brain processes is visual;
- 65% learn faster if it’s presented in a visual context; and
- we process visual information 60,000 times faster than text.
These numbers speak for themselves: visual elements in ads can have a massive impact on whether people remember your brand or not. Make sure you use visuals to catch the user’s attention and build an unforgettable brand.
Get attention straight away
Visual elements can be so much more than just images. Explore the full range and find out what works for you and your brand. Is a video more engaging than an image for you? And what about music? Studies show that people react extremely fast on sound and mobile content. Therefore, it’s hardly a surprise that visibility numbers for video in banners are sky-high. That’s a proven fact.
Worth mentioning here is that too many videos produced today do not make sense without audio. Not everyone has sound on when surfing. A great user experience is crucial – sound on or sound off. Always have a clear sender and make sure your message doesn’t drown in too much information.
Creativity in context
A great creative ad, whether a video or an image ad, remains nothing but a great ad if it’s served in the wrong place. A great ad deserves to shine in the right context!
What does ’right context’ mean? By that, we refer to a place where the ad is highly visible, considered valuable and where it gives the user a good experience. An ad that works well with an article is considered to have higher relevance and more reliability without being too pushy or interrupting.
A recent study performed by YouGov prove that:
- ads placed in context improve visibility with no less than 45%;
- 24% more find contextual ads more trustworthy;
- 25% more would like more information; and,
- 21% get a more positive attitude towards the advertiser.
Impact increases along with relevance: the more relevant an article, the bigger the impact.
In other words: an ad that is contextually placed next to a highly relevant article will secure a well-deserved top spot!
Get the smartest and most creative tips for your ad placement this season!
Know your placements – know your expenses
The Kobler platform is the only ad buying platform on the market that is 100% transparent. It gives you full control over all phases of a campaign. No hidden costs, no hidden placements. You know exactly what happens at every given moment. This is a promise you do not get through other DSP platforms. With those you can never be completely sure what happens with your ads or where they are served. How can you then report 100% of the campaign?
With the Kobler platform you can report 100% of the campaign. Every Monday we send you a short report with the highlights from the previous week to make things easier for you. You get screenshots of the best ad placements for the campaign along with relevant KPIs. If you prefer to pull the numbers yourself, you can always do that through the platform or by a simple API integration in your reporting tool.
Creativity + context = maximum impact!
Would you like to know more about contextual advertising?
Get in touch with us!